Q1 2021 Performance of Top Drawing & Coloring iOS Apps in Europe

In the first quarter of 2021, the Drawing & Coloring category saw varied performances across popular iOS applications in Europe. Data provided by Sensor Tower offers a glimpse into how these apps fared in terms of downloads, revenue, and user engagement.

Starting with Phone Case DIY by Crazy Labs, the app experienced a declining trend in downloads, starting at around 343K in the last week of December 2020 and dropping to approximately 103K by the end of March 2021. Weekly active users followed a similar pattern, with an initial figure of around 564K that decreased to about 258K.

X-Flow's Happy Color® Art Coloring Book showed more stability in revenue, hovering around a few thousand dollars weekly, with a peak of approximately $5.7K in mid-January. Downloads for the app started at approximately 97K and slightly declined to around 63K by the end of March. Weekly active users remained robust, starting at about 1M and maintaining numbers close to 990K by the quarter's end.

Pixel Art － Color by Number by Easybrain generated consistent revenue, with figures ranging from $16K to around $25K weekly. The app's downloads saw a decrease from about 73K to 33K, while weekly active users showed a slight increase from 570K to 533K.

Wildlife Inc's Color by Number：Coloring Games showed a downward trend in revenue, starting the quarter at approximately $36K and ending at around $23K. Downloads began at nearly 69K and saw a dip to roughly 28K, with weekly active users experiencing a decrease from 345K to 203K.

Lastly, Silhouette Art from Lion Studios displayed minor revenue with an upward trend, starting at $255 and reaching $266 by March's end. Downloads for the app decreased from around 83K to 26K, and weekly active users showed a decline from 118K to 43K.

For more detailed insights and data analysis on app performance, Sensor Tower's platform provides an extensive overview of the app market dynamics.